In today’s ever-changing world, it is more important than ever for your businesses to stay up-to-date with the latest marketing trends to ensure you reach your target audience as efficiently and effectively as possible.
In this blog post, we’ll discuss five marketing trends we’re seeing so far in 2023 and where we think they’re headed from here. Plus, we’ll provide some tips on how Boulevard Creative can help your organization include them in your overall marketing strategy in a way that yields the most benefit.
Trend #1: Personalization & Segmentation
Personalization is the process of tailoring marketing messages and experiences to individual customers. This can be done by using data to segment customers into different groups and then targeting each group with relevant content.
Personalizing marketing touchpoints is becoming paramount as consumers become increasingly bombarded with marketing messages. By tailoring their marketing messages, businesses can cut through the noise and connect with their customers more meaningfully and authentically.
There are many ways to personalize your marketing messages. One simple way is to use customer data to segment customers into different groups. Once you’ve divided up your customers, you can target each group with content, products, and messaging most relevant to their needs, tastes, or demographics.
For example, if you sell shoes, you could segment your customers by gender and then target men with advertisements for men’s shoes and women with advertisements for women’s shoes. This strategy could be made more granular by drilling down by styles, brands, etc.
Another way to personalize marketing messages is to use dynamic content. Dynamic content is content that changes based on the individual customer. For example, if you sell clothing, you could show a customer different product recommendations based on the items they have already viewed or purchased to bring them down the funnel and make a purchase.
How Boulevard Creative can help: Using email campaigns is an excellent entryway into segmented marketing if it’s something your brand hasn’t tried before. Let us segment your existing customer email database using the parameters that make the most sense for your business, which will drive more personalized engagements and sales.
Trend #2: Voice Search Optimization
How often do you utter the phrases, “Hey, Google!” or “Alexa!”? If you’re one of the 35% of Americans with a smart speaker in their home, you’ve likely spoken those words to turn on your porch light, convert units of measurement while cooking, or seek out information on the best local Chinese takeout. Voice search is the process of using voice commands to search for information on the internet, and it’s becoming increasingly popular as more and more people use smart speakers, smartphone assistants like Siri and Google Assistant, and other voice-activated devices.
If you want your business to be found by people using voice search, you need to optimize your website and content for voice search. Using long-tail keywords, creating content that is conversational in tone, and using headings and subheadings that are relevant to voice search queries can help.
How Boulevard Creative can help: We can help you optimize your website for SEO and voice search best practices to make it more likely your website will be sourced in voice-led searches. Using tools that format your content as rich snippets and make it readable as structured data means your website can be easily parsed by these devices.
Trend #3: Influencer Marketing
Influencer marketing is a form of marketing that involves partnering with influencers to promote your products or services. Influencers are essentially celebrities and social media personalities who have a large following on their respective platforms. When you partner with an influencer, you are essentially borrowing their audience and tapping into their subject matter authority and audience’s trust in them to reach your target market.
Influencer marketing can be a very effective way to reach a large audience and generate buzz about your brand. Still, it’s essential to choose those that most closely align with your target client and industry and produce content aligned with your brand’s values.
How Boulevard Creative can help: Utilizing our extensive experience in public relations, we can compile a list of the most relevant influencers who can help enhance your campaign or draw an audience to your marketing efforts, entice them to cover your event, store opening, or product launch, and ensure they have everything they need to promote your business – and do so in the best possible light.
Trend #4: Artificial Intelligence
Artificial intelligence (AI) is a branch of computer science that creates intelligent agents and systems that can reason, learn, and act autonomously. This one may be the most significant trend so far in 2023 – at least it’s capturing all the attention in the media and among pundits. AI is being used in a variety of marketing applications, including:
- Personalization: AI can personalize marketing messages and experiences for individual customers, using data to segment customers into different groups and target each with relevant content.
- Chatbots: AI can be used to create chatbots that can simulate natural language conversations with humans. Chatbots can provide customer service, answer questions, and even make sales.
- Predictive analytics: AI can be used to predict customer behavior. This information can then target customers with relevant offers and content.
How Boulevard Creative can help: With all the hype and fear that AI is stoking around job loss and the potential to disrupt life as we know it, we believe it’s an emerging tool that can be used as part of a marketing workflow to optimize campaigns, generate new ideas, and analyze data to drive better outcomes for our customers. Rather than wiping out entire industries and turning society upside down, we think the future will be built by those who augment and complement their work with these tools. Likewise, the gap between these forward-thinking professionals and those who refuse to adapt to and adopt them will continue to widen over time.
Trend #5: Video Marketing
Video marketing is a form of marketing that uses video content to promote a product or service. Video is becoming increasingly popular as a marketing tool, as it’s a more engaging and effective way to connect with customers.
- Increased engagement: Video is usually more interesting and eye-catching than text or images. This means that video will more likely capture customers’ attention and keep them engaged.
- Improved conversion rates: Video can help to improve conversion rates by providing customers with more information about a product or service. This can help to reduce the number of abandoned carts and increase sales.
- Increased brand awareness: Video helps increase brand awareness by creating a more personal connection with customers, fostering trust and loyalty.
How Boulevard Creative can help: In this world of increasingly limited attention spans and noise, we believe short explainer videos and motion graphics can help your brand stand out and drive home your message. We’d love to produce one for your organization.
How can we help you apply these trends to your everyday marketing strategy? Reach out for a free consultation.